keepingtraditionalive!
Since 1914, when they first appearedon themarket, GrandChicwaxes have alwaysmet with the approval of
generations of Italian families. To this day many people associate their characteristic fragrance with pleasant
memories of the past. Created as a small workshop for the production of natural waxes, catering to a limited
local market, GrandChic soon built up an excellent reputation among housewives with an eye for quality. The
prosperitybrought intohomesby industrial growth transformed that smallworkshop intoa tiny, yet highlyorgan-
ised industrial concern…GrandChicbegan selling its products further afield. But it was onlyafter theeconomic
boomof the1960s that theybecamemass consumer items: risingdemanddue toa resurgence in thepopularity
of wood furniture, as well as the quality of its products, turnedGrandChic into a household name throughout
Italy. These days Grand Chic waxes and related products are more in demand than ever before, meeting the
needs of experiencedand exacting customerswhoare on the lookout for specific anddiverse products.
