Comfortable grip to avoid sore fingers
Flat end cap can be used as paint can opener
Young and modern DIY consumers -very often female- are open to new product features. Often they are looking for innovative and modern quality products.
AirTouch® is the incorporation of an air cushion in the “grip zone” of tools. It makes the tools comfortable to use and helps avoid sore fingers and blisters.
This concept is available not only on paint brushes, but also on a wide range of other paint tools like putty knifes, wire brushes, cutters etc and on masonry tools as well.